D Koder Marketing

CONTEST CLOSED! Thank you to everyone who participated in our first ever giveaway contest! Congratulations to our winner, @tepathome- we will be in touch shortly via DM to send you your prize! #dkm #dkmagency #seo #internetmarketing #internetmarketingspecialist #contestgiveaway #marketingbox

If you feel the rain has you down ... drive, Uber, walk, run, crawl over to the Lehigh Valley Winter Classic today. No matter the weather this event has plenty to do for everyone. 2PM the Polar Bears take the ice - watch what this even is all about. ... See you there today! https://facebook.com/events/s/2020-lehigh-valley-winter-clas/424217911826574/?ti=icl

Is what you are doing remarkable? Being in the internet marketing industry for 15 years the one thing I have learned is stay away from ordinary. People trying to start a YouTube channel, but still scratching their head worrying what people ... hint: the bar is so low. Just start today, you never know where it will take you tomorrow.... Innovating Marketing campaigns - what are they? If they are anything like the last ad you ignored - you need to rethink the concept. People have so many more choices today and so little time. I love Seth Godin and his book Purple Cow. When you drive past a farm and see a cow, do you shout hey look at the black and white cow - NO! But, What if the cow was purple? For a little time it would be remarkable to see but over time it will become unnoticed again. Many times we see businesses afraid to step outside of their comfort bubble; fearful of change. In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. - Seth Godin No matter how big or small, a simple innovative idea can boost your marketing approach into a whole new direction without compromising the integrity of your overall product or service. Tired of your logo, but had it for 30 years? You can still give it a new fashion wardrobe that doesn’t look like the 80s but still holds the value of when you started in the 80s. Hope this makes sense and HOPE you trust and allow your marketing department to PUSH the ordinary aside every now and then. Follow us @dkodermarketing #innovation #internetmarketing #marketingideas #bedifferent #standout #purplecow #sethgodinquote #bethlehempa #dkmagency #internetmarketingagency #lehighvalleypa #remarkable @ D Koder Marketing

My choice of Canadian beer. @timhortons #LVPhantoms had a great win over the Binghamton Devils @PPLCenter. Watched our daughter and chorus class sing God Bless America and the National Anthem - awesome job Northampton Middle School!... #BNGvsLV #hockeygame #allentown #phantomswin #timhortons #coffee #coffeeloversclub #officialgamepuck Follow @dkodermarketing

What is defensive marketing? A better alternative to offensive marketing, based on the traditional saying that precaution is better than cure. Every time a new product is launched, many brands / firms must prepare to defend their share of the market.... This marketing tactic/term applies to any kind of industry where we have a leader in the market and possible new entrants aiming to compete for the top position. For developing this kind of strategy, a company should focus on its own core competencies, advantages and assets in order to defend its market share. The focus should be kept on their own brand identity, customer’s perception regarding the company / brand, the mix of products and services supporting that identity accompanied by pricing and advertising techniques. For example, when the loss of market share is imminent, the goal would be to both minimize and lower the rate of that loss while retaining valuable customers. Your defensive strategy can involve tactics like brand positioning, improvement in brand features and price, advertising strategies and sales promotion campaigns. A combination of aggressive marketing tactics and actions will make your defensive strategy perfect. Whether it be Google Ads or general product sales where you loss share ... talk to us we will win it back for you! @ PPL Center

Ever find yourself saying There’s not enough hours in a day- well we have the solution: Double the productivity by doubling the speed in which we work! You can thank us later #dkmagency #timelapse #timelapsevideo #bath #lehighvalley #seo #internetmarketing

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Product Photography Beinging that we have our own ecommerce store solutions and write the product content - why not take photos of the products for our customers So with 12 different color backdrops and enough room for a human we didn't waste much time... Note to reader: If you are going to start or already manage an eStore please, please fill out all the prodcut details and have a compelling description. Take @rolex for example, selling a $49,450 watch is like describing an airplane. Saying that it's a watch and it tells time does not justify the price. Learning Curves Find the best setup for the particular product Think about light Master the close-up Photo editing (too much or too little) Product Photography sins Lack of variety Not showing the actual product Bad Quality _____________________________ Follow us @dkodermarketing #productphotography #ecommercesolutions #productpictureoftheday #lehighvalley #bathpa #dkmagency @ D Koder Marketing

More than internet marketing... is your message being seen?

To those we know and those we have not yet met, everyone at D Koder Marketing wants to wish you a very Merry Christmas! #thankyou #merrychristmas #happyholidays #xmas #family #christmastree #dkm

NEW SERVICE!! We are now offering product photos! High quality photos taken using our light box to showcase your product(s) in the best light (no pun intended!) Perfect for websites, eCommerce stores, mailers, sky is the limit! Simply ship us your product and we’ll do the rest. To learn more, visit our website! #dkodermarketing #dkm #dkmagency #productphotos #productphotography #productmarketing #highqualityphotos #professionalphotos #businessphotos #lehighvalley #lehighvalleypa #newservice #internetmarketing #marketingdoneright