Emily Bezak Writes

Have you ever wanted to name colors? As a makeup-obsessed teen in the 90s, my dream was to name lipstick and nail polish colors. And now that I'm past 30, house paint colors would work just fine for me too. Well, unfortunately, that dream job hasn't happened yet. But I did get to name the colors used to create my new branding for Emily Bezak Writes.... If you've followed me along in my entrepreneurial journey this year, you've probably noticed my Millennial Pink color palette and precious ebw brand mark. And maybe you've even seen my brand new (gorgeous) website at emilybezak.com. First, thanks for noticing. And now that you're here again, I wanted to make a post dedicated to these colors I've named so carefully. Since this is my first whirl at naming colors, I'd love your feedback. (But I probably won't rename them, if that's your mission.) So, tell me. What do you think? And please be gentle Website design + branding by @SaraLeeCoffey

How about both?

Do you know how to sell to each generation through your marketing efforts? Consider generational marketing to GenZ and Millennials to include in your strategy. Follow along as Sabrina Tatalias dives into the differences between Millennials vs. Gen Z and try implementing some of our marketing tips to achieve your goals ... Read the blog: https://www.emilybezak.com//generational-marketing-to-genz

Get up. Put the red lipstick on. Do what you love.

Confrontation is inevitable, let's write about it! Whether a real fight or one of those made up shower thought arguments, they all make for a good story.

Our second panelist at Episode 9 of Marketers in PJs, is Chris Martin! Chris is currently President at Atlas Marketing. Based in Sewickley, Atlas offers a huge variety of services to its clients including construction marketing, crisis communications, and website design. Chris is also the co-host of the Building PA Podcast, which covers various topics relating to the construction industry in Pennsylvania. Join Chris at Marketers in PJs: https://www.emilybezak.com/register-marketersinpjs

Heyyy from PA - how are you hanging in there? To cope with my nonstop jitters and irregular breathing, I finally got Ashley Lynn Priore's interview video up on the blog. We sat down on Monday afternoon (feels like last year), and we talked about Joe's campaign messaging, young people on boards and in government, and our mutual love of politics and democracy.... Read the blog: https://www.emilybezak.com//marketersinpjs-episode08-elect

Did you hear the news? Marketers in PJs is hosting an extra special happy hour for MKT PGH's Generator II Conference. We’re bringing together past speakers from both brands to discuss the future of marketing. Our 1st panelist is Janelle Aslam, founder of MKT ABC. With 20+ years of marketing experience that includes work with Nestlé and Merck she’s a wealth of strategic brand marketing knowledge. She’s also helping the next generation of marketers as a Professor of Marketing at Chatham University here in Pittsburgh. Register for this special edition of Marketers in PJs: https://www.emilybezak.com/register-marketersinpjs

Kids want to be influencers when they grow up. (Anyone else?) Paid ads, creating your own community, and brand takeovers are just a few ways to incorporate this here-to-stay phenomenon into your marketing mix. Drop your favorite example of influencer marketing in the comments below Forbes released 11 tips to help your company handle their influencer marketing efforts:

COLLABORATION ALERT For this month’s episode of Marketers in PJs, we’re hosting the Wednesday happy hour for this year’s virtual Marketing Pittsburgh Generator II Conference. We’re bringing back panelists from both brands to engage in an epic Future of Marketing chat over drinks in our (day time) pajamas. Episode 09: MKT PGH Generator II Conference Happy Hour... Wednesday, November 18 at 6PM EST Panelists: Chris Martin - Owner at Atlas Marketing Deanna Tomaselli - VP, Client Services at The Motherhood Inc. and Blogger at PRetty in Pittsburgh Janelle Aslam - Owner at MKT ABC Sarah Peduzzi - Director of Marketing at Jetpack Workflow Save your seat: emilybezak.com/register-marketersinpjs