FosterHyland & Associates

Goodyear responded quickly and eloquently to the current controversy it faces. Your thoughts? Have they put this crisis to bed or invited more debate? Would you have issued a statement or ignored the missive? Ready....discuss!

Yet another scientist who is accomplished at translating complex medical issues into easy to understand language. No jargon here, folks! His use of metaphors is something we recommend to our clients as an impactful tool for getting your message across to your audience. Using a metaphor paints a picture that results in the aha moment of understanding. https://www.pbs.org//straight-talking-fauci-explains-outbr

This article is an excellent illustration of how scientists can communicate effectively and win over their audience by speaking in terms that everyone can understand. We at FosterHyland have instructed hundreds of scientists, medical experts and educators on the tactics for presenting information in ways that resonate with journalists the general public. https://www.dispatch.com//amy-acton-is-calming-leader-in-c

Social media misinformation is running rampant regarding COVID-19. The WHO has a term for it infodemic. Best advice is to stick to trusted news sources, read social media with a healthy dose of skepticism and fact check before sharing. Coronavirus myths and misinformation, debunked https://www.cnn.com//debunking-coronavirus-myth/index.html

What do you think about this article and the slow demise of traditional news media? With the proliferation of fake news how do we weed out fact from fiction? Is fact-based news reporting becoming a thing of the past? How do we, as communications professionals, ensure that the story we want to be told gets out there and the facts are presented? Ready! Discuss!

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