Ignite2X

We're excited to be capturing the stories of a few local, young entrepreneurs for Zebra Pen's #ChooseDifferent campaign today. We're keeping our distance while going the distance for our clients.

In light of the global pandemic and societal outcry of injustice, consumers are pushing brands to become advocates for social change. Learn how trust is defining brands and how you can pivot your strategy to take a stand.

This weekend, our team had the opportunity to participate in the Lehigh University MBA VentureSeries Market Opportunity program. The Flex-MBA Entrepreneurship Track program not only gives us a chance to meet passionate people who are learning how to brand, sell, and operate in the digital age but it also inspires us to sharpen our own communication skills. The Q&A is always a cornerstone of these sessions. How does a Lehigh Valley agency compete and win national clients? Why is branding critical for smaller brands? How has the pandemic changed our view of campaigns, digital, social and more? We loved being challenged by these MBA students and discussing how we have all adapted to the new norms that have surfaced during the pandemic. We feel fortunate to be a part of this community.

Focus. It’s what many business leaders believe is the key to success in all ventures. It’s amazing how much can be accomplished when companies across the globe come together to focus on a goal and solve a problem that affects all of us, like food waste. According to the U.N. Food and Agriculture Organization, 30% of the world’s food is unharvested or thrown away at various points in the supply chain. We support the efforts of the nearly 200 food suppliers, including some of the largest producers in the world, who have pledged to do their part and cut their #foodwaste in half by 2030. Look for more purpose-driven brands of all sizes to join this movement! Read more from The Washington Post.

Today we're proud to participate in the virtual Rodale Institute Organic Pioneer Awards as part of our commitment to working with organic-focused brands. We're dedicated to helping these brands build their platforms to educate consumers on the principle that great food starts first with the soil. Learn more: https://bit.ly/3iQRVuF

In this time dubbed The Pandemic Pivot, brands must transform their digital strategies and take ownership of their brand’s destiny. Direct-to-Consumer (#DTC) selling is a means to regain traction with consumers and grow. Lean on us to help.

Pre-pandemic, #onlinegrocery contributed below 5% of total grocery sales, but it's now climbing its way to nearly 20%. As this growth continues, it begs the question, how will online grocery mature? And even more importantly, how will this impact how consumers view the ritual of grocery shopping?

Amidst the pandemic, consumers of all ages are embracing online grocery shopping. Learn how this forced evolution is affecting smaller, niche brands, as well as new brands, and the ways in which they must pivot to make it on today’s online shopping list. #shoppermarketing

If we're being honest, it can be overwhelming at times to think about how to stay current with everything in today’s environment, including our marketing world. Find out how a commitment to expertise can make an impact.

Consumers want and expect online access to productsespecially when it comes to pet care and pet food, which is one of the fastest growing e-commerce categories worldwide. Are you keeping up? Contact us to learn how we can help you launch a DTC platform.

We're not afraid to create a little fireworks. Happy #FourthofJuly from our team to yours.

Where’s the exponential growth in the retail #CPG business? How about same day delivery? Target's same-day services grew 278% in Q1. With limited ability from most brands to influence the store environment at Target, and Walmart and grocers struggling to stock shelves lately, you might consider Ibotta or other ways of starting a connection and incentivizing purchase with online consumers. Want to learn about Ibotta and the world of digital shopper engagement? Lean on us.

Local brands are winning hearts, minds, and wallets. Learn which factors are driving this trend, why it matters, and how we're doing our part to foster the growth of local home cookin'. https://bit.ly/2AYpOJD