Renegade Mattress Retailer

I think EVERY business owner can and should be a published author of a 100-page book. I just released my latest book, The 100-Page Book on Amazon and selling it at a special price + including some special bonus gifts. Visit https://100pagebook.com to buy the Kindle or print book. Then visit https://100pagebook.com/gifts to grab your bonus gifts.

Our new book, written specifically for independent mattress retailers, is AVAILABLE. Get the print version + a bunch of bonus gifts for only $10 (including U.S. shipping). Grab your copy here: https://naosbs.com/book

I think EVERY business owner can and should be a published author of a 100-page book. I just released my latest book, The 100-Page Book on Amazon and selling it at a special price + including some special bonus gifts. Visit https://100pagebook.com to buy the Kindle or print book. Then visit https://100pagebook.com/gifts to grab your bonus gifts.

How a big guy in a small kayak, paddling towards a too far island relates to your business and it’s success. The island pictured here is a A LOT farther than it appears, the polar opposite of objects in your rearview mirror. It’s about 1.5 miles away, with a current pulling you away from it, moving side to side. I of course learned all of this after the fact.I set out to visit the island with my oldest son Ethan, in our own single seat kayaks. Now, most of you know I’m a bi...Continue reading

Our new book, written specifically for independent mattress retailers, is AVAILABLE. Get the print version + a bunch of bonus gifts for only $10 (including U.S. shipping). Grab your copy here: https://naosbs.com/book

Read this book and your life (and business) will never be the same! This short book, which should only take you about an hour to read, shares 7 proven habits, which if leveraged consistently, will dramatically transform you and your business to become the #1 go-to choice in your community. And as powerful as this book is, it can only take you so far, which is why we’ve created The National Alliance of Sleep Better Specialists (the Alliance) to help independent mattress reta...ilers shed the used car salesman stigma, which is prevalent in our industry, and turn them into trusted, respected Sleep Better Specialists. The Alliance is about smart retailers who want to take back their rightful place on Main Street and be THE trusted resource and provider of quality mattresses and sleep systems in their community. If you’re ready to get off the price, product, and promotion hamster wheel and have been wondering what life looks like once you take the leapthis book provides the clarity you’ve been looking for. You can get your copy here... https://naosbs.com/book/

Renegade Mattress Retailer Issue #92 - The Childs Game Killing Your Business In this issue I discuss the perils of what I like to call The Whisper Down The Line Effect. This is what happens when manufacturers, retailers and retail salespeople are not quite all on the same page. Traditional mattress manufacturers invest a ton of time, money and resources into developing their brands and products. As retailers we cherry pick what fits on our floor in our market that we feel o...ur customers will enjoy and purchase. Finally, our sales people are tasked to tie it all together. Become the bridge between the vision our manufacturers have for their brands and products and how they fit on our sales floor ultimately leaving our sales people in precarious position to bring it all together. Meanwhile our customers have discovered our stores and our products in an almost infinite amount of ways and beginning their journey very confused from the minute they step foot in our store. Watch on in this issue to discover how you can eliminate this factor, apply it to other aspects of your business and why the online brands have this all figured out.

Renegade Mattress Retailer Issue #91 - Your Profit Equation is now LIVE on our blog, check it out and leave your comments here. https://renegademattressretailer.com/your-profit-equation/

Here it is issue #90 one of my all time favorites! Let me know what you think. As always I appreciate your comments and feedback. https://renegademattressretailer.com/renegade-mattress-ret/

Renegade Mattress Retailer Issue #90 - What I’m thankful for. This is my favorite holiday mostly because it’s devoid of all the hustle and bustle that is soon to follow with Christmas. I am thankful for the support of my family and business partners, by all accounts this year has been another good one - personally and professionally. Here is what I am also thankful for, especially given the highly volatile times we sell mattresses in. When we opened Gardner’s Mattress & More ...Continue reading

Renegade Mattress Retailer Issue #89 - Got Word of Mouth? What story is your customer leaving with and is enabled to tell their friends, like a well rehearsed script, that enables them to properly refer their friends and family to your store? Be sure your story includes an exceptional customer experience over and above lowest price, and biggest selection. Always make sure your story answers What’s In It For Me, as the potential new customer.

Renegade Mattress Retailer Issue #88 - Going all in. Today you have little to no room not be all in with your customers. They don’t want to hear about your issues and your process shouldn’t allow room for issues to impede the experience and satisfaction your customers have with your store. As a retailer it is on you to align with factories and vendors that will support this all in position and always have your back.

Today is the final day to register for my Mattress Retailer Think Tank Day at this point looking to fill the last remaining seat. We have quite an impressive list of retailers attending representing a great mix of independents to regional players and even some factory direct stores too. This will be a powerful event where retailers gather to share ideas on what’s working in their business and come together to game plan for success in the face of serious head winds coming ou...r way. If you or any other retailer you know would like to push through to new levels of success in 2019 this is the event to attend. You can learn more here, https://renegademattressretailer.com/think-tank-day/

In this issue RMR #87- We cover a key takeaway for independent mattress retailers that can be learned from Mattress Firm’s bankruptcy. First of all, I want it known that having strong operators (regional I think is best) in our industry advertising our products on a broad scale is a good thing for the industry overall. Secondly, I think removing the dynamic personalities this industry breeds and creates is terrible. True every business owner’s dream is to sell their company f...or a big payday but that doesn’t mean you need to stay on board for the ensuing ride as corporate raiders execute their plan on both the up and downside. My takeaway to share with you is that I am a true believer that our industry is made better when the personal connections are deeply rooted between manufacturers and sellers. As this year moves to a close and into the next I feel it is even more important for you to solidify your vendor relationships and make them even more connective and powerful. The advent of social media and self produced content/media affords all of this opportunity to promote our partners and our stores in ways we’ve never had before. A key focus can be how connective and deeply rooted your vendor relationships are, let your customer know that not only you offer excellent service but your factory friends happily stand beside you too. Want more tips, strategies and tactics for increased sales selling mattresses on Main Street? Simply visit www.RenegadeMattressRetailer.com and claim your FREE copy of my book 77 High Impact, Low Budget Tips to Sell More Mattresses Easily. While on the website you can also catch up on past issues of Renegade Mattress Retailer Weekly.

The Mattress Retailer Think Tank is filling up! FAIR WARNING it’s highly possible this event fills up this week! UPDATE - just tonight Naples Florida is now represented with a 4 store retailer joining us. Join Bedzzz Express, Mattress Makers, Bedding Plus and Van Wert Bedrooms just to make a few. ... Only 3 primary seats remain and I am in personal conversations with 3 retailers at the moment talking through logistics and specific questions. A preview video of this event can be found here, https://renegademattressretailer.com/think-tank-day/ Claim your seat here, https://fc224.infusionsoft.app//Mattress-Retailer-Think-Ta