North Star Marketing

Email marketing not working for you...it's still one of the most effective marketing tactics available...note HBR's graphic from their annual Year in Review report...this shows what was watched most on their platform. #emailmarketing #videomarketing #LeadershipGLUE

Leaders are Givers - Forbes Top List of Philanthropists show the Billions that have been given by these top Billionaires.

Leadership GLUE: Tip #8 [Leadership EQ] Golf teaches you to be responsible for your own actions and decisions. You can’t count on someone else carrying you through the round and you can’t blame anyone else for how you play. You are in charge of your game and life. You are in charge of your game and life. If you're a business owner and want to up your business game (maybe golf, too) let me know and we can improve your Leadership IQ and EQ. Game Changer!... Here’s some help to make this decision: a free guide for you titled, Why Should I BUY from YOU? You can get it here: https://kaewagner.simplero.com//239303-competitive-advanta #CompetitiveAdvantage #CompetitiveIntelligence #LeadershipGLUE

Leadership GLUE: Tip #7 [Leadership EQ] When emotions fire up, either yours or one of your team members, it’s easy to view the emotion from the perspective of something’s bad or wrong with the circumstance or situation.... But, if you pause, and look at emotions as data points, you’ll begin to see that fiery emotions are identifying a needusually a deep emotional need that got triggered by a circumstance or event. The triggering event is an opportunity to dig deeperto explore and evaluate the root cause of an unmet need. Because we are human beings doing our best in the workplace, these emotions signal a fear or need that relates to much earlier imprinted human needs like: Am I good enough? Will I make the grade? Am I worthy of this position?" Embracing emotions, rather than suppressing them, gives us insight into ourselves and those we lead. As we embrace emotions, and the unexpressed underlying needs, we can humanize the workplace and join the movement to create a new way of working. A new workplace that’s a healthy, transparent space where we can eradicate human tragedy and instead bring deep satisfaction, achievement, and joy into the workplace. When you’re ready to explore increasing your Leadership GLUE IQ and EQ, book a call. https://calendly.com/kaewagner/leadershipglue #LeadershipIQEQ #LeadershipIntelligence #LeadershipGLUE

Leadership GLUE: Tip #6 [Leadership IQ] Smart leaders make smart decisions and then execute quickly. That’s one of the signs of a great leader - making well-informed decisions and then pulling the trigger.... Nothing frustrates a high-performing team like a leader who deliberates too long and misses an opportunity for growth. There are lots of reasons why leaders make decisions slowly: fear of making a mistake, no sense of urgency in general, afraid of change, slow on the uptake of new market changes - so many reasons and we’ll address those in a later post. For now, if you’re a Business Owner or Company Leader, exercise your Leadership IQ and make a decision to develop a Competitive Advantage so your company doesn’t have to be a commodity and sell on price. Here’s some help to make this decision: a free guide for you titled, Why Should I BUY from YOU? You can get it here: https://kaewagner.simplero.com//239303-competitive-advanta The graphic below shows you a Manufacturing Company who created 6 Competitive Advantages to become a market leader. You can do this, too. #CompetitiveAdvantage #CompetitiveIntelligence #LeadershipGLUE

Leadership GLUE: Tip #5 [Review UX] I’ve been testing two applications for protecting passwords and I’ve learned a lot in the process. The two applications are 1Password and LastPass. What I’ve learned is a lesson for all Owner-Led Businesses to apply to their offers.... #1: Make your product super easy to install and use. With 1Password I had a difficult time going through the learning curve, it was clunky and didn’t perform as promised. With LastPass, I was able to get up to speed quickly, the interface was graphic, and I was immediately using the platform and excited to get my passwords protected. #2: Make feedback easy to give and circle back to new customers. I never heard from LastPass but one of the 1Password team reached out to me on LinkedIn and connected with me. I was impressed by the personalization and that I wasn’t just being helped by an automated, non caring message. The lesson here is to show you careif you do. #3: Give yourself some time with a new user experience. I was on deadline, in a rush and didn't have time to watch videos or read tutorials. And my expectations were that I would be able to pick this up, easy peasy. Lesson here for Owner-Led Businesses is not to over-promise and under-deliver. Both promised easy useonly one delivered according to my criteria. Most of the time I don’t do this kind of simultaneous test or give a review. But, in this case there was a clear winner for me. I gave feedback to both and I hope they received it in the spirit with which it was given. If you want an evaluation on how easy your products are to use, book a Leadership GLUE UX call here: https://calendly.com/kaewagner/leadershipglue #1Password #LastPass #LeadershipGLUE

Now, are you actively interacting with your customers? The market has changed and "the writing's on the Facebook wall!" If you haven't discovered the commercial applications of Social Media Networks then we can introduce you to a huge market that may be ripe for your offering. http://www.northstar-m.com/ #business #coaching #branding

Hold the vision, trust the process. Unknown #quoteoftheday

10 tips to help form professional and lasting #network connections. https://www.indeed.com/car/finding-a-job/network-like-a-pro

If you’re an entrepreneur, you should check this out! https://socialnomics.net//what-successful-entrepreneurs-d/ #entrepreneur

Is your sales team engaged with your brand? Call us today for marketing tips and coaching at 717-951-6049. http://www.northstar-m.com/ #business #coaching #branding

"Never regret a day in your life. Good days bring you happiness and bad days give you experience." -Unknown #Success

Cool Stat: NO BOSS - 20% of American workers between the ages of 18-49 are self-employed. 46% of American workers between the ages of 65-69 are self-employed (source: National Bureau of Economic Research, September 2019).... It's a big market for us! Millennials and Baby Boomers are the Entrepreneurs. By design or default???

Hello my friends, I want to invite you to a free Master Class on Thursday, October 29 at 4 PM >> EST on the Five Kinds of Money Every Business Owner should know for business success. Since you are all business owners I thought you might enjoy this. In this free Master Class on "The 5 Kinds of Money Your Need for Business Success you learn about: Margin Money that will give you peace of mind... Mistake Money that will fund growth and innovation Monday Money that will help you stay lean and mean in your operations ...and you'll learn about several other kinds of money that will lead you to love the Math in your Business and the Magic in Your Money. This information is for business owners, entrepreneurs, solopreneurs who are wearing all of the company hats and need to keep an eye on the flow of money through their business. Sign up today for the free Master Class: https://kaewagner.simplero.com//182038-list-signup-for-the One hour of Money Info - worth every penny!

Ten best ways to market your business on a shoestring budget. https://blogs.constantcontact.com/market-your-small-busine/ #marketing #business

I recently was interviewed by Ellen Finkelstein where we focused on consistency in marketing as a fundamental for success. Here's what Ellen said about the interview: "I highly admire Kae's expertise in marketing. She's a powerhouse of knowledge and action for her clients. In this interview, she explains the importance of consistency, messaging and branding. She has two special offers for you, too." Here's the replay and Ellen also posted a text summary for easy perusal. https://www.changetheworldmarketing.com/succeeding-with-co/

The big reveal for my rebranding session with photography by the talented and wonderful Brand Photog Heike Martin will be on an upcoming session at the X2 Forum: which we do every Monday, 4 PM >> EST: https://kaewagner.simplero.com//163923-x2-forum-registrati. Join the X2 Forum Facebook Group: www.facebook.com/groups/x2forum/ to find out when we do the big reveal. So much fun with Heike -I felt so at ease and natural with her enthusiastic guidance and continual encouragement. I felt beautiful in front of her camera.

We've created a group, "The Business Book Club" where business book lovers hang out, we interview authors and discuss their books and writing journeys. Would you be interested? Join us here: https://www.facebook.com/groups/216231403016410/ #booklover #business

Join us for our next session on Monday at 4:00 PM EST where you'll Experience Rapid Learning and Explosive Growth. It's free for marketers who want to learn more about the art and science of #marketing and find marketing magic. Register here: https://kaewagner.simplero.com//163923-x2-forum-registrati

I was recently interviewed by marketing expert Ellen Finkelstein and we talked about consistency in marketing, which leads to credibility with your prospects. Here's what Ellen said: I highly admire Kae's expertise in marketing. She's a powerhouse of knowledge and action for her clients. In this interview, she explains the importance of consistency, messaging and branding. She has two special offers for you." too.https://www.changetheworldmarketing.com/succeeding-with-co/

Do you know what your customers and clients think of you? Do you know how they really feel about how you serve them and the results they get? In my interview with Jen Reiner you'll learn how to find out what your client really sees in you, believes about your work and feels about the results you help them get. It's an eye-opening interview and Jen lays out the plan to know "The Voice of the Customer." #jenreiner #voiceofthecustomer #customersatisfaction