Pink Frog Interactive, Inc.

A critical part of good design is understanding your customers, including their reading level. According to the U.S. Department of Education, "54% of U.S. adults 16-74 years old - about 130 million people - lack proficiency in literacy, reading below the equivalent of a sixth-grade level." I decided to run a couple of our recent election ballot questions through readability software. Here's how our government did. (See images below.) At Pink Frog Interactive, our hope is for a country where people have equal access to public services because they are designed in a way that is thoughtful, intuitive, easy to navigate, transparent, accountable and user-centered. #designfail #readability #usability #citizendesign #customerexperiencedesign #accessibility

As a designer, I study people - the way they think, act, perceive, learn, memorize, etc. Part of these human factors are cognitive biases. Confirmation bias is a type of cognitive bias that favors information that confirms previously existing beliefs or biases. People seek only the information that validates their existing beliefs which tends to make them believe it more whether right or wrong. Here are some ideas to avoid confirmation bias. ... https://pinkfroginteractive.com//why-you-are-kicking-peop/ See more

https://pinkfroginteractive.com//the-top-ux-sins-made-by-/

https://pinkfroginteractive.com//how-to-communicate-with-/

Our hope for the new year...a country where people have equal access to public services because they are designed in a way that is thoughtful, intuitive, easy to navigate, transparent, accountable and user-centered.