Brad Mckoy Consulting

Pocket Full of Rocks: Why Branding Matters for Local Business (Part 1) Over the years I have met many business owners that have felt overwhelmed, overmatched, and hopeless because of their inability to compete with Big Box stores. Whether it is the corner pizza shop trying to compete against the national delivery chain or a local appliance store that feels obsolete next to the electronics megastore, it can be very easy for todays entrepreneurs and mom and pop’s to feel l...ike David’s in a marketplace full of Goliath’s. The facts tell us that the giants have a decided advantage in many areas. Better margins. Bigger budgets. Larger safety-nets. The challenges for today’s small business owners are great, but in most cases they are not insurmountable. To read more visit http://bradmckoyconsulting.com