BrandDemon Strategy + Design

Did you know that the weather can affect your customers' emotional state, drive their purchase decisions, and dictate how much they are willing to spend? A study found that on wet or cold days, there is a 12% increase in website traffic for retailers in the home & furniture, wholesale, and clothing verticals - compared to that on warm and sunny days. Interestingly, there is no significant difference for big box retailers. ... Source: Weatherads

The Chinese New Year marks the most important celebration in the Chinese calendar. It’s a time for celebrating and gift-giving, and is also a significant marketing opportunity for some retail brands. If the Asian community is a part of your target audience, use more of the color in your content this time of year it symbolizes happiness, wealth, prosperity, and is believed to ward away evil spirits and bring good luck in Chinese culture. We wish you a warm and happy Chinese New Year

Do you often hear graphic designers use the term "leading" and not know what it means? In typography, leading is the space between adjacent lines of type. Before the digital era, when printing was done with moveable type, thin strips of lead were inserted between lines of type to increase the vertical distance between them. This is why it's pronounced "ledding" and not "leeding."

When it comes to social media, it takes a lot of effort to make something look effortless. Need a team to handle your social media presence? Shoot us a message at [email protected] #brandbuilding #digitalstrategy

Out with the old and in with the . In typography, a serif is a small stroke regularly attached to the end of a larger stroke in a letter. A typeface making use of serifs is called a serif typeface. In 2021, we are expecting a transition from the overused sans-serif typefaces to the bold serif fontsand we are all about it. Featured typeface: Fino from TypeTogether. Source: Creative Bloq... #DesignInspiration #designtrends #brandingagency