Char Co.

The shortest distance between two people is a STORY. Storytelling is powerful. As human beings we think in stories. We know and we know and we know black and white facts are only a smidget of reality. We deeply desire to know the full and authentic story behind the facts. We want to get to know the people, the emotion, the wins and the losses. We want to back story and story of the future. It is empathy, heart, and meaning. Stories help us make sense of the world. And... perhaps, perhaps.the most POWERFUl story of all. Is the one we tell ourselves. We create and tell the Story for who we are, what we do, where we are going. Friends, let’s start there. See more

Best of Lancaster County brand believes good things happen around food. There is something special that takes place when people gather around the table and share a meal. Good food connects us. And Best of Lancaster County is all about connecting good food to good people. We could not agree more! Good food, good conversation, COUNT US IN. This brand is bursting with personality, quality and an unforgettable experience. You know how some brands you cannot help but love?... That is Best of Lancaster County. So much heart and warmth and good times wrapped up in the people behind this brand. Building on a strong commitment to local, small businesses, Best of Lancaster County offers a food delivery service that simplifies all aspects of food ordering and delivery. It serves up local homemade favorites to scores of restaurants, stores, and institutions across Lancaster County. Looking to expand the brand’s reach and consistently communicate all it is, this brand is also (very soon) launching a home-delivery arm of the business. We created a brand identity for Best of Lancaster County, brainstormed creative ways to communicate the brand and framed new ideas on how to make the home delivery addition accessible and fun. We provided feedback as well as design direction for a new logo, revamped website, sales brochure, and more. We supported a social media presence through creative direction, styling, and photography for the updated brand. What an honor, what a joy. We will tag Best of Lancaster County when they launch their social - coming soon. See more

The theme of hospitality surfaced in a recent Brand Story conversation. Hospitality is much more than a simple offering of food and home. It is actually super active and powerful. We love Henry Nouwen’s definition that goes like this "Hospitality is not to change people, but to offer them space where change can take place Hospitality can be lived out many ways and is applicable in many brands, industries, and spaces. At it’s core, hospitality is a creating a safe spa...ce where inspiration and change can take place. Enjoy the weekend and perhaps think about what hospitality means to you and your space. Charcuterie board by the amazing @jovi.events See more

Jamie and Morgan spearheaded the vision for the renovation of an abandoned building in Winston-Salem, North Carolina; turning it into a stunning home goods store called Fiddle & Fig. Focused on bringing back the art of gathering, the tailored shopping experience helps others create spaces that welcome people and invite joy. Along-with investing into their local community, they believe in the power of hospitality. Their vision coming to life as been so incredible to watch. Th...ey recently opened with incredible success and so much love from patrons. We are so, so proud of them! Supporting this brand new business was absolutely inspiring. Jamie and Morgan's intergenerational partnership and mutual respect for one another reflected their commitment to the project and its success. Creative direction was inspired as we reviewed inventory with them, looked at floor plans and mock-ups of the storefront, and mined the purpose behind it all. Out of this, we developed the Brand Story and Visual Identity. We designed a logo and discussed how to make the in-store experience vibrant and personal. We provided a sounding board for ideas and brought strategic insight for their photography and messaging. In their words, "This Brand Story process was so worth it! Anyone starting a business needs to invest in this before anything else. We took our Brand Story and used it to write our business plan. When we brought it to the bank they were super impressed. It showed them that our business was well thought out and intentional. I think we got what we asked for financially because they saw how prepared we were from a brand standpoint. The Brand Story gives us a compass we refer back to and clearly defines what we’re about. Having a strong Brand Story set us up for success. Watching this dream come to life reminded us of both the joy and sacrifice involved in building a new business. We could not be more proud of them.

It is easy to say what we do. Pretty straight forward - does not take too much heart. But what makes us shine like diamonds is our approach. The HOW. How we care. How we show up. How we talk. How we listen. How we invest into others. How we see the world around us. ... Being intentional about the ‘how’ is perhaps one the most important things we can do has individuals and brands. The ‘how' makes all the difference. See more