CrowdConnect Advertising | Marketing
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Locality: Philadelphia, Pennsylvania
Phone: +1 609-945-2345
Address: 1735 Market St, Ste 3750 19103 Philadelphia, PA, US
Website: crowdconnect.com/
Likes: 1139
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Upon founding CrowdConnect, some of our first accounts were in the hospitality sector: hard-working owners and managers who rarely spent an evening outside of the restaurant kitchen. Still, few would argue that the cooks, hostesses and servers in their charge were more aggrieved and vulnerable still than their oft-anxious bosses. If I needed visual confirmation of that, I could find it behind the scenes of even the most prestigious dining rooms, caterers and hotels. There, it...’s easy to find threatening, all-caps signs affixed to every type of surface, imploring employees to report on time, to stay off their phones, to use a maximum of 4 croutons on a salad. So it comes as no surprise that hospitality businesses posted warnings of similar sternness ahead of the recent hurricanes. A Jacksonville, FL Pizza Hut warned employees If evacuating, you will have a 24-hour period before storm ‘grace period’ to not be scheduled. You cannot evacuate Friday for a Tuesday storm event! One, the storm did not arrive on Tuesday; it made landfall in Florida on Sunday. Two, the days of hidden harangues staying hidden are over. The private is public and the PR backlash is swift. Imagine the absurdity of hanging these types of signs, echoing these sorts of policies, in white-collar offices. Hourly workers are no less responsible and have no less integrity than those of us who don’t have to punch a time clock. Policies are important, but so is compassion. Think about that before posting doltish signs that reflect Dickensian, dystopian policies - especially regarding evacuations for life-threatening events. After all, the world is watching. See more
This article by the Director of Concept for Panera Bread contains incredible, hard-learned truths. If you own a restaurant or any kind of retail business - read it.
All of our clients should watch the improbable film about Joy Mangano, the creator of the Miracle Mop.
Sometimes the best ads don't promote a product at all. They promote a principle.
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