Event Strategy Group

Join us on December 16th at 4:00 PM EST for a discussion on events in 2021 and the path back to in-person engagements. This will be the first installment in our new series on event strategy: What’s Next? Don’t miss this chance to ask the experts, network with peers, and head into the new year with a clear perspective on the path forward for your events. Register free of charge: https://www.esgplus.us/

If we had to sum up the ESG experience in 2020, it would be this quote. Thank you to PR Wars Podcast for interviewing us on how we've embraced change and found success through engaging virtual events: https://pr-wars.com//pr-wars-podcast-event-management-piv/

new podcast episode, link below! Now on Inside the Greenroom episode 52, hear ESG weigh in on issues currently affecting the event industry, and why this disruption isn’t necessarily a bad thing. We cover topics like: How our industry experience has helped us to create amazing virtual events... Overcoming the stigma that virtual events are any less impactful How virtual can solve common problems in live events Why engaging content is more important than ever How speakers can upgrade their digital storytelling And more! This thought provoking conversation will leave you inspired to reimagine the way you approach events as a speaker, entrepreneur, or meeting planner. Listen to the full episode at the link below or wherever you get your podcasts

New blog post alert: Script writing for the screen Over the past few months, we’ve seen firsthand how virtual events have become a valuable tool in business and marketing strategies. And with more virtual presentations happening than ever before, quality script writing is now more important than ever. Stage presence does not necessarily equate to camera presence. And with this scenery change comes a different writing and communication style as well. We're sharing our top tips here:

The screen is an entirely different landscape than in-person settings, with many different factors you may not even think about playing a part in effective communication. Whether you’re presenting information live to customers or just checking in for a team meeting, use these tips and best practices to level up your webcam game and put your best face forward.

More successful customer events in the books! Shown in pictures 1-3, participants learned how to make a traditional Hungarian pasta dish in a live cooking class led by Chef Aggie in Budapest. In pictures 4-5, we kicked off barbecue season with a grilling tips & tricks class led by Kevin Kolman from Weber. We’re working hard keeping our clients’ business and event goals in motion with engaging, interactive virtual solutions during this transitional period. Give us a call, we’d love to answer your questions on virtual events! #virtualevents

Private cooking class with an Italian chef, anyone? Our client’s customers recently enjoyed a live cooking class from Chef Martinenghi in Milan, where they followed along step by step in making their very own risotto! These are not your average talking head with a powerpoint webinars of days pastthe new wave of virtual events are engaging, interactive, and entirely customizable. There’s a virtual event solution for every business objective; let ESG help you take the first step in reaching your audiences and achieving your goals. #virtualevents

Cheers to 20 years of creativity, innovation, connection, strategy, millions of frequent flyer miles and PLENTY of fun Happy 20th birthday, ESG! We couldn’t be more grateful and proud to be here today. We can’t wait to see what the next 20 years holds! #ESGrocks

We might be under a stay at home order, but that won't stop ESG from cooking up engaging event solutions! We've been hard at work these past few weeks testing and fine tuning live and on-demand digital events while in-person events take a hiatus, and we can't wait to share what we've been creating. Thank you to Kim and Kiera for hosting ESG in a live cooking demonstration test run last night!

Now more than ever, audiences around the world are looking for meaningful ways to grow, connect and do business. In-person events might be taking a hiatus for the time being, but the show must go on! Learn how to adapt to the situation and achieve your business goals with our quick guide to #digitalevents: https://esg.us/digital-events/

Next stop on the road: Great Lakes Brewing Company in Cleveland! Customers of our client enjoyed an informative session and private tour of the craft brewery.

#tbt to CES with Lenovo this past January Shout out to our production and design crew who drew inspiration from this smaller space, turning it into a lean, efficient, inviting showcase for our client.

ESG is on the road for client customer events! First stop: Denver, Colorado for some craft brews and cheering on the Avs

Clean lines and chic furnishings made for the perfect solution for our client to showcase their product at #TISE2020 Working with our global roster of continuously vetted vendors and suppliers, we make it our personal mission to find the perfect fit for each of our clients’ needs. The final result: a high quality booth that’s easy on the eyes (and the budget!).

CES 2020 was nothing short of amazing. With a new venue always comes new challenges, and the ESG team and our partners crushed it on all fronts. We’ll see you soon, Vegas!

What kind of event professionals would we be if we didn’t take advantage of a team photo booth moment? Gearing up for the holidays at ESG!

Crockpots on crockpots happening at ESG HQ for our annual Pies & Sides potluck! Aka, as much homemade Thanksgiving food as we can possibly cram into our kitchen, minus the turkey If you need us, we’ll be at our desks nursing a food coma #esgrocks #eventsarefun