Matrix Solutions

ICYMI we recently announced that we are headed back to Miami Beach for the 2022 Media Ad Sales Summit. Get the details and SAVE with early bird registration here: https://www.eventbrite.com/e/media-ad-sales-summit-2022-reg

Media Ad Sales Council (MASC) member Joe Lampert, Senior Program Manager for CNOmniMedia Solutions Group shares industry viewpoint with TV NewsCheck The Media Industry Needs A New Task Force For Ad Transformation. Read the full article to hear how MASC is making strides to help advance the advertising transformation https://tvnewscheck.com//the-media-industry-needs-a-new-t/

We are halfway through Q2 so you still have a chance at being the Q2 Matrix Sales Superhero. Submit today for your chance at $250, complimentary registration to the next in-person Media Ad Sales Summit, and more! Learn more about what you win if your submission is chosen and submit your Matrix Sales Success Story today. http://ow.ly/94KV50EuplO

Join us at the Media Finance Focus 2021 virtual event Thursday, May 27th at 3PM where Matrix’s CRO, Brenda Hetrick, will be moderating the panel ‘Adoption of Impression/Audience-Based Buying and Selling’ with Melanie Webb, TEGNA, Joe Lampert, CNOmniMedia Solutions Group and Becky Meyer, Gray Television http://ow.ly/Mwcg50EOCOW

It is official, we are excited to announce that our Media Ad Sales Summit will return to Miami Beach in January 2022! Save the date January 19 - 21, or better yet, why wait - grab your early bird registration rate now! http://ow.ly/3PL950EzKAg

In today’s Beet TV 'Automation' series Univision’s EVP, Chief Growth Officer, Dan Reiss talks quality over quantity when it comes to advertising experience and products: "We’re significantly lower on ad load by choice than many of the other AVOD services, Reiss said. We’re very conscious of the experience. We’re being very careful with not only the ad load, but the number of different ad products. http://ow.ly/qHzG50EQJ3y

ICYMI last month our CEO Mark Gorman delivered this video update to share all of the latest happenings at Matrix including Media Ad Sales Council (MASC) updates, a Media Ad Sales Summit 2022 announcement, and the latest product innovations! Read and watch now: http://ow.ly/X04j50Ei4tQ

You can still tune in to catch the latest Candid Convo in which industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. http://ow.ly/WuBT50EzQTP

Our CRO, Brenda Hetrick, talks Media Ad Sales Council (MASC), changing the Business Rules, Automation, Convergence and the haul to get legacy systems open... for the future of media ad sales on @TVOTshow’s Cross-Platform Sales in Local Media panel. #MASC #TVOT #AdTech

Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media’s President, Angela Betasso, as she discusses how her past experience as both National Seller and Local Seller are influencing her role at JDA.Media & more. https://info.matrixformedia.com/en/podcast

Join us February 16th at 2PM EST to hear more about 'What Local Media Advertisers Want' - what's working, what's not and what lies ahead. Register today! http://ow.ly/9oAt50DuQMK

Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell sides when it comes to media advertising. https://info.matrixformedia.com/en/podcast

Our Q4 Matrix Sales Superhero has been revealed! Check out Jaclyn Lloyd’s winning submission to see how she stepped up to help her team by teaching them how to best utilize Matrix reports so everyone could accurately track activity, helping them ultimately reach their budget! http://blog.matrixformedia.com/meet-the-q4-2020-sales-super

Here is the official announcement for the February Media Ad Sales Summit Candid Conversation. In this can't-miss complimentary event, we are talking with the two media agency executives who account for the majority of local media ad spend: Kathy Doyle, EVP, Local Investment, MAGNA Global and Jennifer Hungerbuhler, EVP/MD, Local Video & Audio Investment, Dentsu Aegis. Listen in as Matrix, CRO, Brenda Hetrick moderates the no-holds barred conversation to find out what's working, what's not - and what lies ahead. http://ow.ly/bcGa50DrxQA

As media companies evolve and shape shift, omnichannel revenue opportunities are emerging and although there is more inventory to sell - it is not just about the top line, but rather optimization of each dollar secured. Revenue management is the key to optimization. http://ow.ly/ghq750Dq1oH #MediaTech #OmnichannelAdSales #RevenueManagement