MS in Marketing Science

This is not just a content analysis. Detecting the caller's emotions??? Phone calls are still big part of marketing such as customer support, and if this bot can detect emotions accurately, it would make a huge difference in the utility of bots in marketing.

This is a big deal. The major wave in the industry has been all about consolidation through M&A in the digital media landscape, but now we are witnessing more breakups. Will this become a trend? Let's wait and see.

An insightful article on what artificial intelligence is. This is probably a minority opinion, and many would argue against it, but I believe this perspective deserves our attention. We throw around the word AI as if it is already here, but more often than not, we use it for something that is not even remotely close to AI.

Congratulations to class of 2020/2021! You earned your Master of Science in Marketing Science degree during a challenging time, and we are so proud of you. It was a smaller than usual graduation ceremony, but it was great to see you in person. Now go out there and show the world what you are capable of!

Would you welcome this change? What will be your setting? Faster route or less energy route? This is a very interesting move by Google, because consumers see a navigation app as a time saving tool. Let's see how consumers respond.

We are truly living in a virtual world. Marketing is all about connecting with our customers, and we have to look closely into these experimentations by entertainment industry.

Sometimes the new environment under a pandemic presents unusual opportunities. There are so many events that are virtual, so you can attend them without travel. Check out the list of data science events and conferences in 20211.

A new year, and the start of another semester. 2020 was a rollercoaster, and the crazy ride still continues. But, I believe we now see the end of the tunnel. Fellow Panthers, let's fasten our seat belts and show the world what we are made of for another semester. Agility is not only what we preach in our classrooms. It is what we practice. And after this chaos is all over, we will get together in Mervis Hall and have a massive karaoke party as we always do!

This is a very short article by someone who apparently really dislikes Powerpoint presentations. This has been a heated debate in the business world for a while. And in education as well. Is Powerpoint really toxic? Are we just using it without thinking about better alternatives because it's been that way for a long time?

The world of consumer data has been expanding exponentially for a while. But, this is a whole new level. Now Amazon will be in possession of the size data of consumers, and as more people sign up, the distribution and trends of consumer body sizes. This is probably the most valuable data with tons of applications so far. Are you willing to sign up?

A nice analysis about the so called 'Zoom Fatigue'... Well, it is what we use because it is the one that works well most of the time, but the interface is hardly comfortable. There are many other products hitting the market these days and some look promising. Let's see what Zoom does to stay on top.

To each and every friend of Katz MS in Marketing Science program, we wish you all a very happy and healthy new year! 2020 has been a challenge, and I'm sure you are all glad to put it behind. But, I believe it will be remembered as the year we learned so much about who we are as an individual and a society. In 2021, the year of metal ox, let's use those lessons to charge ahead toward a better world. The new year will come with its own challenges, but we will be ready. Bring it on!

Analytics can be fun. Halloween has past, and I'm sure you saw some of these costumes on the streets. How many of those on these lists did you spot? Some popular costumes are surprising. And now we have a list for pet costumes??? Oh boy... Time has changed.

These are simple rules, but critical in virtual communication. I think laptop and monitor manufacturers should start developing screens with a hidden webcam in the middle of it to allow virtual eye contacts more effortless. I'm sure it will sell like crazy. Please remember you heard it here first.

Here is a good summary of what marketing analytics is. Well, you know by now that our program takes a little different approach to marketing analytics where we consider it as a useful tool, but not as a magic wand the way this article presents it. And it does plug in the publisher's product whenever it can. But, it gives you a good idea on how marketing analytics is used in business. There are some nice documentations you can download as well.

As we already posted here a few times, analytics is no magic wand. It is a source of input to a marketing decision, rather than the decision itself. Let's not forget that human intuition is what makes analytics powerful.

This docu-drama seems to be gaining interest even for the people who are just users. Well, we, as marketers, have to pay close attention to how social media is influencing our daily lives. We are not just users, but also content providers. How do you think digital marketing will look like in the future? That's a million dollar question in this turbulent environment of social media. If you have Netflix, I would strongly recommend watching this docu-drama.

We tend to focus a little too much on marketing analytics, and overlook the importance of the core of marketing-the product itself. This article makes an important point of looking at both product and marketing analytics.