New Hope Advertising

iPad vis aid in production. Latest projects include concepts in "global" (international) research, journal ads and aligned banner treatments.

Current project: Writing content for iPad-based vis aid for major pharma using Exploria content player.

At home in the WordPress environment. Just completed intensive (deadline driven), extensive (100+ pages) copywriting/editing and WordPress production assignment. Along with content development and management, involved page formatting; media creation and insertion; internal and external linking; general and plug-in specific HTML coding and more. Client feedback: Thanks, Art! We did it :)

Interesting assignment week before last: Four-day immersive ideation experience for Top 5 pharma OTC product. Worked as subcontractor to research consulting company. Participated in and wrote concepts from each day's explorations. Client feedback: "Your work was fantastic on this project."

On temporary full-time assignment as senior copywriter for CNS brand launching bipolar depression indication to HCP and consumer audiences. Websites, banners, email, unbranded tactics.

Currently supporting healthcare-related new business efforts at leading global direct and digital CRM agency.

Scripting chapterized HCP education video for IV infusion of biologic drug, including reconstitution of lyophilized powder, dosing calculation and patient protocols. Approximate two-month schedule for writing, approvals, casting, shooting and post-production.

Currently on long-term assignment as HCP (healthcare professional) Content Lead on billion-dollar brand for top digital pharma agency.

Updated ad, web and brochures/DM tabs. More to come, but for now this is a much easier way -- especially for people at newhopeadvertising.com -- to get a quick look at the work.