Offset Sales And Service

Banner ads owe a debt to billboards, the forerunners of the big, bold sign. Did you know that the first billboard was produced around 1835? The idea caught on quickly, too. Within a few short decades, billboard advertising was in use in most major cities across the U.S.

Are you thinking about putting together a banner announcing your company's presence at a conference, seminar, or trade show? It's recommended that you try to target your message as much as possible by identifying and defining a common theme or point of interest shared by all attendees.

Small businesses can often respond to market changes faster than their larger, slower-moving competitors. One fast, relatively inexpensive and easy way to launch a targeted marketing campaign is with banner advertising.

When adding drama to banner advertising, avoid dark backgrounds. The most effective ads include dynamic colors, but use neutral backgrounds that make it easy to distinguish lettering and graphics like logos and photos.

Vinyl banners and signs are very durable: They can withstand sun, wind, heat, and cold and still look vivid and compelling. Most banners are also made to resist curling and tearing (under most circumstances).

If you're thinking of ordering a banner for a private event like a birthday party or anniversary, sizing is a consideration. For family functions, the most popular banners start at 2' x 4.' This is an excellent size for a hired room or even for the front porch area of a home's exterior.

Ever wondered how big the letters on a banner can get? They can get really big. Here's an example: Letters 60 inches high will be crystal clear 600 feet away and still readable as many as 2,500 feet away.

Keep in mind that, when it comes to banners and other signs, the inclusion of too much information isn't necessarily a good thing. You want to entice your intended audience to know more, so that they are drawn to visit your establishment where you have a better chance of making a sale.

Modern banners have evolved from cut-vinyl on plastic backgrounds to designs printed on vinyl or other fabrics, which are created on large printers with special fade-resistant inks. These can be pre-printed from templates or customized.

When placing banners outdoors where you want them visible to motorists, keep your message simple. At 50 mph, clear lettering and a short message will be easier to see and understand -- and easier to remember, too.

One of the benefits of advertising with banners is that this is a great way to reach potential customers. Even better, the banner is a one-time investment, so that you're not wasting resources reaching customers who are going to be uninterested in your services.

Did you know that, sometimes, less is more when it comes to advertising? It's easy to want to include everything in a banner ad, but maintaining some empty space can keep your message clearer and easier to read.

Not sure where to hang your advertising banner where it's going to get maximum exposure? Look for a high-traffic location, such as across the front or side of a building located on a busy street or even on an overpass.