Philly Marketing Labs

Google Ads turns 20: looking back, we can see where the biggest trends in search (and beyond) are heading.

The latest iteration of Google Analytics is now available. The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls, including a deeper integration with Google Ads.

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers:

Google introduced more automation features and campaign types as part of Advertising Week: https://searchengineland.com/google-ads-intros-automated-in

Join us this tomorrow, 9/10, for @symetris' MarTech & Marketing Ops Masterclass series, where we'll be presenting key techniques to understand, engage, convert and retain B2B prospects in today's crowded digital marketplace: https://www.bigmarker.com//Maximize-your-B2B-exposure-How-

A deeper dive into more of the Bing Search ranking factors, such as author, site reputation and completeness of content: https://searchengineland.com/a-deeper-dive-into-more-of-the

If you are wondering how the Digital Marketing landscape has changed in 2020 and how B2B companies can drive leads through a website, join us for a webinar this Thursday, 9/10 at 1pm. Details: https://www.bigmarker.com//Maximize-your-B2B-exposure-How-

Google will soon stop showing search queries that triggered their ads when there is not significant data: https://searchengineland.com/google-ads-to-limit-search-ter

Join us on Thursday, 9/10, 1pm for a webinar on 'Maximizing your B2B exposure: How to drive leads through your website in 2020', presented by our very own founder, Bechara Jaoudeh. Details: https://www.bigmarker.com//Maximize-your-B2B-exposure-How- #b2bmarketing #leadgeneration

The latest updates to the guidelines of how Bing crawls, indexes, ranks web pages and handles search spam: https://searchengineland.com/live-with-search-engine-land-w

There's still time to virtually join PML & Google to learn more about how to use #YouTube to connect with your audience! We'll be sharing case studies from small and large brands! Register now: http://smdayphl.com #SMDayPHL

For this year's Social Media Day Philadelphia, we partnered with Google to present a workshop on how you can succeed using Google’s advanced audiences on YouTube. Join us virtually tomorrow, 7/30, at 10:30am. Register now: http://smdayphl.com. All ticket proceeds will be donated to help feed essential workers. #smdayphl #youtube