Publishing Executive

Publishers need to ask themselves: What does my audience want? How do my readers consume content? Is our business model set up to embrace (and, yes, capitalize on) this?

In this new normal, publishers are pivoting to digital subscriptions, membership products, and more content offerings with potential extending into the post-pandemic business environment. Download our latest research report for exclusive insight on media response to COVID-19 and expectations for business conditions: http://ow.ly/FmUt50AQzNA

There’s no simple path to innovative ideas. However, by focusing on these 4 elements, companies of all sizes can foster innovation to almost alchemistic results: http://ow.ly/KtQ850AauRV

Our sister site BRAND United is expanding its offerings to help marketers optimize their campaigns across online and offline channels! Tap into this resource at brandunited.com

We're replaying a terrific panel discussion from last year's FUSE Media Summit! Hear executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations, what their most valuable data tools are, and how they prepared for privacy laws like GDPR and CCPA. Listen here: http://ow.ly/vbSu50A9hqn

There’s no simple path to innovative ideas. However, by focusing on these 4 elements, companies of all sizes can foster innovation to almost alchemistic results: http://ow.ly/KtQ850AauRV

Most Americans want to financially support publications, especially ones that are local and national institutions. It’s up to publishers to innovate and give them reasons to subscribe during these trying times.

Our sister site BRAND United is expanding its offerings to help marketers optimize their campaigns across online and offline channels! Tap into this resource at brandunited.com

We're replaying a terrific panel discussion from last year's FUSE Media Summit! Hear executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations, what their most valuable data tools are, and how they prepared for privacy laws like GDPR and CCPA. Listen here: http://ow.ly/vbSu50A9hqn

So, where does this leave B2B publishers who generate a meaningful portion of their revenue from conferences, trade shows, and other networking events? Here's how publishers are innovating in the time of COVID:

In this Q&A, Forrester's Global Head of Events Lisa Riley discusses the decision to transition the company's flagship summit into a paid virtual event, as well as the effects it had on the programming: http://ow.ly/BnIL50A5rzu

For a database system to be called a CDP, it must satisfy most if not all of these requirements. It may be daunting for some to read through this, but doing your homework in advance will make it easier for you in the long run: http://ow.ly/jJ5a50zTB8a

Industry insider D. Eadward Tree outlines facts about what’s going on with this agency that’s so central to American life and the largest expense for most magazine publishers.

Grist CEO Brady Walkinshaw discusses the media nonprofit's revenue model, team expansion, and editorial coverage amidst the current pandemic and protests for racial justice.

There's still time to register for tomorrow's live webcast with Recurly! Speakers Robbie Kellman Baxter and Adam Carroll will be discussing critical strategies to reduce subscriber churn and maximize revenue plus, how you can leverage technology. Register here: http://ow.ly/9wds50A2fy5

We're trying something new in this Tech Talks edition of the podcast! In this episode, hear three media technologists Chris Prinos (Indigo Trigger), Courtney Yuskis (Farm Journal), and Tom Cintorino (The Next Chapter Consulting) discuss how lead-to-cash platforms create efficiencies and unlock revenue. Listen here: http://ow.ly/h0wi50zYSrw

Joel Quadracci, CEO of Quad, frankly discusses the DOJ antitrust lawsuit that led to the acquisition of LSC Communications ultimately being called off, and why he believes it hurt the printing industry at large.

With COVID-19 affecting all facets of everyday life, it’s no surprise that marketing is also seeing the dramatic impacts of the pandemic. And while some of the changes simply solidify what was already happening in the market, COVID is definitely adding more fuel to the fire.