Regal Blue Media LLC

Digital Agency Jargon Why we hate it We work on political camapigns. There is a term often used: voter universe. ... To make a long story short, it's basically a list of people, and their contact information, who are mostly likely to vote, donate, or volunteer. You take that list and import to something like Facebook's ad management system, or Google's AdWords. If it's people inspired by pro-life issues who are likely to donate, well, you custom tailor ads to them. Once you put in the emails by list type, and lable that list, the platform attempts to find its users who use those emails and serve them the relevant ads. It's really not rocket science. It's simple: you have a "universe" of special audiences who you know with some certainty will vote, donate, or volunteer . It's targeted marketing. But we don't much like the terms used. A voter universe is a list or lists of people organized by various factors who you target with specialized ads. It's people you want to seek out to vote, donate, or volunteer. Let's repeat that. It's people. When we use terms that transform whole groups of people into sone amorphous blob, we run the risk of forgetting what the real deal is. The real deal is reaching and mobilizing real people.

Being on someone else's platform might make you seem famous. Having access to rich, famous, or powerful people might make you popular. You can trade your postion on the platform or access to the rich, powerful, and famous, but it isn't your platform and those aren't your followers. To have influence and standing, you need your own platform (that you own) and your own following. Failing to do this, if or when the platform owner or the roch, powerful, and famous person is done... with you, or if you displease them, then you lose all standing and influence. I have advised politicians and business people along these lines for a long time. But the work of building a platform and a movement or following (or client base) of your own is not easy, therefore the advice is not often taken. Almost always this ends in regrets as these people find that without someone else's platform or without access, they themselves have no support. I would also add: if you are building a core of loyal suporters and allies, always take them with you when you rise and do what you can to share the wealth with them. Why? Because their support may be needed during hard times, and if you have not taken them with you or shared the wealth, you wil find they don't need you, their fate is not tied to you, and they will develop parochial interests that diverge from those interests you once shared. I have seen this a lot. When you witness a formerly influential person suddenly fall, you can be sure there were three causes: They didn't have their own platform They didn't have their own following They didn't nurture and care for their core supporters Whenever you stand on someone else's platform and have access to rich or powerful people, at the very least bring your core people with you, share the wealth, so that you always have a base of support in whatever you do. Start then from that base and build your own platform and following. If you ignore this advice, then you stand on an unstable foundation and your future is uncertain.

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Driving People To You Through Social Media Promotion and Management You set the direction and goals, we do all the work to make it happen! First, we review your goals in terms how many people and what audience you need driven to you as potential clients, supporters, donors, or voters. We assess your current social media footprint and what is needed in terms of reach, type of content, location of content, timing, and other important factors. Our network of global partners have... all the tools needed to produce the right content, whether it is graphics or video, live events, or whatever it necessary. Our social marketing team then follows your plan, to reach your goals, and handles content creation, web 2.0 property and platform management, tracking and monitoring, campaign management, and much more. All this is designed to give you a solution that you control, but we manage, and that economizes your time and resources toward trackable results. Our social marketing will make your whole brand, and everything you offer, stand heads and shoulders above your competition by engaging your customers, building a stronger bond, and attracting a larger audience of loyal and interested followers. Some of the social marketing platforms we utilize for clients includes Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google Places, Reddit, Wordpress and Blogger Blogs, your own blog which we develop and manage, Youtube, Spreakr, Google Places (Google Maps), blog and forum commenting, and blogger outreach. If you want to talk about bringing in more people to your business or organization through a professional, innovative social marketing campaign, email [email protected] to get a conversation started.