Scheffey

Blogging may seem daunting and time-consuming but the value it provides to your brand and your website is well worth it. Check out our top 3 reasons why blogging is a smart strategy. https://www.scheffey.com//3-reasons-why-blogging-is-still/

Digital advertising provides a large audience reach. However, refining your targeting to ensure that you only reach your exact customer match will achieve greater results. Download our Digital Cheat Sheet to learn how audience targeting impacts results. https://www.scheffey.com/services/digital-marketing/

Wise words to remember today and always.

TikTok has been cited as the fastest-growing social media platform of all time. Does the video sharing app make sense for your marketing strategy? Swipe through to learn more. If you answer mostly YES, TikTok may be a good fit for your brand! Mostly NO, you might want to pass.

Are you looking for a socially-distant way to visit with Santa this year? Join Strasburg Rail Road aboard Santa's Paradise Express! Limited capacity, enhanced sanitizing protocols, and mask-wearing even by the Big Guy himself! will ensure a safe and festive experience for the whole family! Visit with Santa aboard the train and make time to deliver a letter to the North Pole with Mrs. Claus, enjoy live carolers, and take photos around the train station! https://www.strasburgrailroad.com//santas-paradise-express/

How do you ensure your website drives sales? At Scheffey, we start with strategy. Our team is focused on keyword research, content development, search engine optimization, design, site builds, and ongoing management. From e-commerce and theme-based websites and microsites to expansive custom sites, we’ve done it all. Check out a few examples of our work here: https://www.scheffey.com/portfolio/websites/

Behind the scenes with Aurora Films and Ephrata National Bank! We worked with Aurora to create a series of videos for Ephrata National Bank to highlight their employees' service within the community. As a community bank, ENB encourages and supports team members to volunteer within the communities in which they work and live. We can't wait to see the final product!

There's no better day than one where you can serve your community! Team Scheffey was very proud to deliver 712 pounds of food donations to our friends at Water Street Mission. Thank to everyone who supported our food drive!

The role of your website goes far beyond simply informing the visitor. At Scheffey, we equate a well-built website to a powerful sales executive. Much like your salesforce, your website not only needs to educate and inform, but also motivate your visitor into action that drives them down the sales channel. Download our free website evaluation tip sheet to help determine if your website could be working harder for you. https://www.scheffey.com/services/websites/

Because of the rapid pace that new technology is introduced and adopted, experts suggest a new website is necessary every 3 to 5 years. While this range varies by industry, there are a few key indicators that will help you determine if your website is due for a rebuild or a refresh. Read more here: https://www.scheffey.com//website-refresh-or-rebuild-tips/

THANK YOU to everyone who contributed to our Water Street Mission food drive! Together we surpassed our goal of collecting 600 pounds of food! There is still time to make a donation before the holidays. Visit their website to find out how you can help! https://wsm.org/please-give-today/

Our team is proud to partner with Water Street Mission this holiday season with a goal to collect 600 pounds of food by December 11. Providing food and shelter in the community is more critical than ever as many people are still trying to rebuild their lives after experiencing unexpected losses as a result of the COVID-19 pandemic. Join us in our mission to support our community. You can drop off no-contact donations to our office or make a food or monetary donation directly to Water Street Mission at https://wsm.org/make-an-impact/donate/

Scheffey client, Strasburg Rail Road , is introducing a new dining experience - Cafe 1832. Opening in early November, the Cafe will feature made-to-order meals with locally-sourced ingredients. Dine-in, dine on the train, or order take-out with easy curb-side pick-up.

Creating a new website is a big investment. Done correctly, it can have a major impact on your sales and brand awareness. But, even a website strategically built often has a limited lifespan in its original form, leading many businesses to question what’s better a website refresh or rebuild. Industry experts suggest a new website is necessary every 3 to 5 years. While this range varies by industry, there are a few key indicators that will help you make the best decision for your brand. Learn more here: https://www.scheffey.com//website-refresh-or-rebuild-tips/

"There’s no shortage of ideas, just hours" is a common complaint among marketing and business leaders. For small to mid-sized companies, marketing teams are often lean, if not a one-person operation. This makes it difficult to successfully run and manage an integrated campaign especially when some strategies require specialized skills and deep knowledge. So how do you expand your marketing muscle without hiring? Check out our blog to find out more! https://www.scheffey.com//how-to-expand-your-marketing-mu/

Thank you to everyone who has supported the Murphy family's Wage Hope campaign to support pancreatic cancer research! Whether you made a donation, joined us for No-Shave November, or took the time to learn more about this often forgotten cancer, we thank you! The Murphy Family Wage Hope campaign is still open! Take a moment to learn about the signs of pancreatic cancer. http://support.pancan.org/goto/murphy-family

We are thrilled to welcome our newest Scheffey client, Quality Buildings! Our team is excited to work with the QB Team to develop strategies to engage their target audience and build awareness about the many benefits of off-site construction. Get to know Quality Buildings and learn more about how they can increase safety and efficiency on the job site. https://qualitybuildings.com/

Happy Thanksgiving from our team to yours! Our office be closed until Nov. 30th as we celebrate the holiday.

It's not uncommon to see marketing recruitment ads looking for one individual to be an expert in a half dozen disciplines. While this do-it-all marketing pro may sound like a dream come true, it’s rare to find one person who can be successful in everything needed to run and manage integrated campaigns. Especially when some strategies require specialized skills and deep knowledge. So how do you expand your marketing muscle without hiring a full team? Check out our blog for our top three tips! https://www.scheffey.com//how-to-expand-your-marketing-mu/

Our team caught up with Santa at Strasburg Rail Road! He says we're on the Nice List! Thank you, Michael Miville of MM Visuals and the wonderful families who helped us bring holiday magic to this photo shoot!

While digital media often plays an important role in employee recruitment and hiring, it's more important now than ever before. Our team is proud to be working with Paul B Zimmerman and PaulB Hardware to not only engage their target employee audience, but also help potential candidates understand their company values, culture, and many benefits of working with the PaulB team.

It's National Kevin Day! (Yep, that's a real holiday!) We may be bias, but we think we've got the best Kevin right here at Scheffey!

Have you welcomed a new furry member to your family? Scheffey client, Healing Paws Animal Hospital LLC, is currently accepting new patients. Whether your pet is due for a routine check-up or has an immediate need, Healing Paws Animal Hospital can help. They are open for inside visits and socially-distant curbside service. https://healingpawsah.com/

Team Scheffey masks up to keep Lancaster County open. Check out this initiative led by the Lancaster Chamber, the Economic Development Company of Lancaster, and Senator Pat Toomey. Why do you wear a face mask? https://www.lancasterchamber.com/Apps/Pages/page-slug-92504

Staying engaged with your customers and prospects during this uncertain time will ensure your brand remains strong. Check out this video for a few things you can do now to strengthen your business.

Congratulations to our partner, Strasburg Rail Road, who has continued to innovate and create great experiences for their guests during this time of constant change. Strasburg Rail Road is now bringing socially-distant train rides with your favorite Thomas the Tank Engine friends! If you have a little one, you won't want to miss this special opportunity! Visit their website for more information. Advanced reservations are required. https://www.strasburgrailroad.com//ride-with-thomas-frien/

Digital marketing without strategy can often end in confusing brand positioning and lackluster results. We take a cohesive approach to all digital channels to create a single, compelling digital brand story. Whether you need us for a full digital marketing strategy or to fill the gaps in your own efforts, we adapt our services to deliver the best performance for your goals. The digital marketing landscape is always growing, always changing: lean on us to keep pace with the changes and to know how to turn them to your business’ advantage. https://www.scheffey.com/services/digital-marketing/

Navigating the uncharted waters of COVID-19 can often feel a bit like treading water waiting for the lifeboat to rescue us. Halting your marketing plans to preserve budget may feel like the only option, but as we saw during the Great Recession in 2008, companies who stayed engaged with their customers and prospects and that had a plan to build their market share emerged stronger and recovered faster than those that hunkered down to ride out the storm. While your marketing strategy may look different as this new normal unfolds, there are a number of things you can do now to strengthen your business. Read more on the Scheffey Blog: https://www.scheffey.com/b/building-a-business-in-a-crisis/