Scribewise

Believe it or not, it is actually possible to do good while doing well. https://www.scribewise.com/corporate-social-responsibility/

Your brand is not your logo, it’s your story. Need help telling it? We’ve got you covered. https://www.scribewise.com/branding/

Even if you missed the live chat, you can still tune into Penji’s interview with John Miller to learn how cloud-based collaboration tools and Life Savers mints keep the Scribewise team on track. https://www.facebook.com/dotpenji/videos/432994044079638/

There’s a lot to be learned from Uber’s scientific approach to refining the customer experience. https://uxdesign.cc/how-uber-uses-psychology-to-perfect-the

Sometimes standing up for what you believe in means going against the grain. Ben & Jerry’s CEO Matthew McCarthy talks corporate responsibility and why it’s important for brands to hold themselves accountable. http://ow.ly/Wccg50x1JY2

The world’s most impactful brands have a deep understanding of who they are and who they are not. Do you know what you stand for? http://ow.ly/ykX050wVO91

According to new research, 83% of patients want pharma and other healthcare websites to act as a one-stop-shops where they can access everything from doctor directories to treatment info and appointment availability. http://ow.ly/Le3E50wLGHB

#Marketing channels are always evolving, but is outreach via text message taking things too far? #smsmarketing #customerengagement https://www.business.com//text-message-marketing-annoying/

By leveraging the campaigns of yesteryear, brands can use nostalgia to engage customers while cutting marketing expenses. http://ow.ly/3fDp50wEEnF

Major brands are tapping into meme culture as a way to capitalize on social chatter of the moment. While it works for some brands, it’s not necessarily a good fit for others in short, do your research before you meme, and don’t overdo it. http://ow.ly/LG1M50wwLGM

The hiring process is a blend of art and science, with a healthy dose of gut instinct sprinkled in. John Miller shares his thoughts on Scribewise’s approach to hiring, which may just help you discover your team’s next Wilbury. https://www.scribewise.com/the-content-marketing-hiring-pr/

Research reveals that consumers are increasingly turning to social media and online outlets when choosing a physician. Health care providers, take note: Your digital reputation precedes you. http://ow.ly/bCQV50wdLnE

95% of consumers consider vendors to be trustworthy sources of information. Are you providing your audience with content that keeps them coming back for more? http://ow.ly/ebHb50vCBe7

Whether you’re updating an existing content strategy or starting from scratch, you need a scalable plan for your eCommerce site. http://ow.ly/dlgR50vCBlX