Strategic Marketing Consultant

This is a good read about Social Media and Sales. Whether you are using Social Media to drive sales or create awareness, I think the takeaway is to determine how you will measure success. "62% of U.S. adults who use social media say these sites have no influence on their purchasing decisions and only 5% say they have a great deal of influence. "Some marketing methods have proven to be more effective, such as email marketing. [The] humble e-mail remains a more effective way to acquire customers nearly 40 times more effective than Facebook and Twitter combined."

Did you see the BIG CHANGE on Twitter yesterday?! "...the Internet lost its dang mind." I especially like Lucky Charms reaction...

The companies included are not surprising, but the order of the list did surprise me. Facebook is not #1...

I cannot stress this enough! "Don’t forget that social media is all about being social. If you only post about your products and services in an attempt to generate sales, you’ll likely hear crickets in return." Follow Social Media Examiner for more news and resources.

It seems so easy, but we all get bogged down in the day to day tasks. It's important to take time to step back and see the forest for the trees. And if you still need help, let me know! Talking it out with someone, an impartial bystander, with a marketing background, can help you with a different perspective.