Sullivan Copywriting, LLC

Anyone who’s drawn in a deep breath, uttered a guttural scream and floored it to complete a high-speed merge onto the New Jersey Turnpike anywhere between exits 18W and 6 knows what it’s like to live on the edge. I’ve run this Grand Prix race more times than I remember, as my wife is originally from North Jersey and I hail from Bucks County in PA. [ 816 more words. ] https://sullivancopywriting.wordpress.com//why-i-believe-/

Communications tip, courtesy of Strunk & White (the writer's style bible): save the words would, should, could, may, might, and can for situations involving real uncertainty. These words show doubt and, as a result, your writing will lack authority.

A short time ago, I wrote about how my kids have Jedi-like qualities when it comes to asking for what they want. While I don’t fold as easily as a storm-trooper granting Luke and Obi Wan passage, the process often leaves me just as befuddled. Perhaps it’s because of the relentless, tireless line of questioning, but when they’re peppering me with ongoing, open-ended questions, I can feel my resistance draining. [ 802 more words. ] https://sullivancopywriting.wordpress.com//using-next-leve

The least-used toilet ever... https://twitter.com/SCopywriting/status/689671794475823105

The Most Interesting Man in the World implores us to Stay thirsty, my friends. There are many hilarious memes with variations of the Most Interesting Man in the World’s I don’t always theme. One of my favorites is I don’t always drop ice cubes on the floor, but when I do, I shamelessly kick them underneath the fridge. Comedy gold aside, there is a real life lesson, adapted from the famous Dos Equis pitchman’s directive: [ 644 more words. ] https://sullivancopywriting.wordpress.com//staying-cool-5/

Like many people I know, I’ve slipped a movie quote or two into more conversations than I care to count. While some may view it as an unnecessary distraction, I see it as an art form. Knowing when to crow bar a movie quote into a conversation takes skill! I’ll give you an example. I coach my son’s baseball team, and not too long ago, I threw batting practice. [ 812 more words. ] https://sullivancopywriting.wordpress.com//improvise-over/

Word usage, or more accurately, improper word usage, can undermine your credibility in communicating with employees, colleagues, clients and prospects. It happens with an alarming regularity, ranging from small blogs to global company newsletters, all with equally off-putting results. I considered the humor in writing this post with brutally incorrect word usage, but the writer in me would have none of that. [ 501 more words. ] https://sullivancopywriting.wordpress.com//like-fingernail

Thanksgiving is upon us and countless families will gather around a table overloaded with turkey and all the trimmings, and one by one, state those things for which they are thankful. Some will express their gratitude for family or health, while others will give thanks for professional or personal success. Regardless, it’s a holiday that encourages us to reflect and be grateful for what we have (or in some cases, don’t have). [ 362 more words. ] https://sullivancopywriting.wordpress.com//the-art-of-bei/

Professional indeed.

Why? As a parent, I’ve heard this simple, yet powerful, question countless times from my three kids. It’s effective as it forces me to answer, lest they continue to barrage me with follow-up Why questions. I have to give more than a Yes or No response. I also have to provide information explaining my answer. Whether it’s the answer they want or not, my kids will continue to probe. [ 940 more words. ] https://sullivancopywriting.wordpress.com//how-to-use-powe

A salute to all those that serve, or have served. Wouldn't have the freedom to post this on FB without your efforts and sacrifices. #VeteransDay

Zombie grammar.

Today is Election Day, and across America, people from a wide swath of life and experiences will cast their votes for an array of candidates and ballot initiatives. This process will unfold in big cities and small towns alike, all with a singular purpose: giving constituents the opportunity to voice their individual opinions. In some cases, the feedback will result in significant, wholesale changes; while in others, voting results will reaffirm an existing direction. [ 712 more words. ] https://sullivancopywriting.wordpress.com//rock-the-vote-g

Safe to say the grandparents weren't expecting this...