Timmons and Company

Because of the growing connection between content marketing and social media, marketers will be pouring even more money into social networking in the coming year. In fact, it’s projected that marketers will spend an estimated $8.3 billion on social media advertising in 2015. Read more in our latest blog post: http://hubs.ly/y0mnjs0

More and more B2B companies are recognizing the importance of building their online content presence: 93% of B2B companies use content marketing, however 54% of brands do not have an onsite content director in fact, as many as 62% of companies outsource their content marketing. Learn more in our blog: http://hubs.ly/y0mnhX0

The past year was a big one in the world of marketing and social media, as increased innovation in the way marketers communicate with all types of audiences signal a continuing paradigm shift. However, to really understanding how marketing has evolved in 2014, numbers can tell the story a whole lot better than words can. Read more: http://hubs.ly/y0mnhq0

While it may seem like an impossible task to keep pace with all of these new technologies, it’s important to leverage these platforms whenever possible, even if that means going outside of your typical comfort zone and abandoning some of your safer, more traditional marketing tactics. Read more in our latest blog post: http://hubs.ly/y0lfsF0

Shorter attention spans and rapidly increasing mobile browsing habits are quickly making complex marketing campaigns obsolete. How can you simplify your marketing and reach the most people? Learn more in our blog: http://hubs.ly/y0lfrk0

When it comes to marketing, authenticity has always been a key component to an impactful campaign. However, the evolving marketing landscape of 2015 will place a heavy emphasis on authenticity as a way of establishing a consistent brand image. Learn how: http://hubs.ly/y0lfqM0

Personalized messaging will play a big role in B2B marketing in 2015. The rapid growth of technology has enabled all of us to be more connected than ever before, and perhaps because of this, marketing has begun to take on a more personalized approach. Read more: http://hubs.ly/y0lfpW0

The marketing landscape is changing so rapidly these days that it’s hard to tell exactly where the road is going to turn next. But with some careful preparation and some sound strategic planning, you can steer your marketing campaigns in the right direction. Read more on our blog: http://hubs.ly/y0lfp00

Here’s something else you might be overlooking when developing your marketing campaigns: which colors you use and how you use them. Read more in our latest blog post: http://hubs.ly/y0jr0H0

Including images of people in your marketing will have a much bigger impact on your audience than just about anything else, because of how our brain reacts to seeing other humans. Learn more in our blog: http://hubs.ly/y0jq_s0

The human brain loves images. This information might sound like bad news for the copywriter, but it’s important to remember that powerful and impactful visuals accompanied by strong copy is what you should strive for. Learn how: http://hubs.ly/y0jq-F0

When it comes to making a good first impression and capturing your audience’s attention, you have a very brief amount of time to make an impact. How can you make the most out of it? Read more: http://hubs.ly/y0jqZG0

Depending on who you ask, marketing is either an art, a science, or maybe even a little bit of both. But there’s no doubt that no matter how you look at it, science is heavily involved in a lot of what we do when it comes to marketing. Read more about the science of marketing on our blog: http://hubs.ly/y0jqYM0