GDLOFT

Let’s Get Your Audience Involved. At GDLOFT, we don’t just collaborate with you our client. We also collaborate with your audience. - https://mailchi.mp/gdloft/lets-get-your-audience-involved

Check out the latest episode of Design Together, where Allan Espiritu and Kevin Kernan had the pleasure to sit down (virtually) with Abby Guido to discuss the origin of our design studio GDLOFT, our process and how we collaborate with our clients and their audience. https://designtogetherpod.com/episode-7-gd-loft #nonprofits #museums #highereducation #designstudio #graphicdesign #branding #strategy #design #podcast

In our latest blog post we discuss how grant-funded projects change lives and bring communities together. Our clients tell that story best: https://www.gdloft.com/post/you_got_the_grant_whats_next "Through this 18-month public art project, the Philadelphia Photo Arts Center created a visual narrative, past and present, of South Kensington in an array of free public arts programs, two exhibitions, a pop-up park, and Arts Carnival and the South Kensington Community Archive. Our... goal was to create a project that our neighbors could participate in as co-creators. GDLOFT anchored the project's communication strategy with bright, welcoming design assets and branding. GDLOFT designs helped connect all the moving parts of a complicated project. The culminating piece, however, was the beautifully designed, 142-page book of photographs, project documentation, community archive photos and essays. We were so proud to give a copy of The Philly Block Project to every member in the community who contributed their time, their portrait, their photos. While we may not see PPAC's neighbors as often as we did during the project, we hope that this book is a cherished remembrance of our collaborative celebration of South Kensington." Lori Waselchuk Exhibitions and Programs Coordinator Philadelphia Photo Arts Center #nonprofits #museums #grantees #highereducation #grants #branding #strategy #documentation #graphicdesign

Whether your nonprofit, university, or museum does an annual appeal every year, or you’re considering starting one this year, here’s our weekly tip to help you maximize your annual appeal for 2020: Send it the day after the election. If you send your annual appeal before the election, it will get lost in the shuffle (visually or even physically), amidst political postcards and campaign mailers. Drop it in the mail on November 4th; your appeal will arrive before the holiday ru...sh overwhelms. https://www.gdloft.com//7-tips-to-maximize-your-annual-app #annualappeal #directmail #usps #graphicdesign #designstudio #philly #phillydesigner #nonprofitorganization #nonprofit #highereducation #museum #vote

7 Tips To Maximize Your Annual Appeal. #annualappeal #directmail #USPS #Print - https://mailchi.mp/gd/7-tips-to-maximize-your-annual-appeal

It’s Time To Rethink Interactive. Featured Project: @aigaphilly Design Awards. Created to serve as art within the context of a gallery for the winners’ exhibition, these brochures were made with variable printing and stacked together into a sculpture. Each catalog was unique. Check out our blog post It’s Time to Rethink Interactive: link in bio. ... #interactive #interactivedesign #designstudio #graphicdesign #print #graphicdesigner #nonprofit #museum #highereducation #rethinkinteractive #aura #variabledata #sculpture #pda #showsomelove #philly

It’s Time To Rethink Interactive. Featured Project: AIGA Philadelphia Design Awards. Created to serve as art within the context of a gallery for the winners’ exhibition, these brochures were made with variable printing and stacked together into a sculpture. Each catalog was unique. https://www.gdloft.com/aiga-pda Check out our blog post It’s Time to Rethink Interactive: https://lnkd.in/gGENbFv... #interactive #interactivedesign #designstudio #graphicdesign #print #graphicdesigner #nonprofit #museum #highereducation #rethinkinteractive #aura #variabledata #sculpture #PDA #showsomelove

It’s Time To Rethink Interactive. Featured Project: Work, Work, Work. Designed to reflect theoretical and conceptual basis for many of GDLOFT’s works, this book utilizes blind letter pressing, die cutting/perforating and French folding production techniques. https://www.gdloft.com/gdloft-workworkwork Check out our blog post It’s Time to Rethink Interactive on our website, https://www.gdloft.com/post/its-time-to-rethink-interactive... #interactive #interactivedesign #designstudio #graphicdesign #print #graphicdesigner #nonprofit #museum #highereducation #posters #bookstagram #book #monograph #promotional #workworkwork

It’s Time To Rethink Interactive. Featured Project: Andrew Zaeh Promotional. This sixteen page photo essay serves as a promotional piece with 8.5 x 5.5 pages inserted and folded within the mailer, opening up to larger 11 x17 size posters. The graphic piece is mailed within a clear plastic envelope. https://www.gdloft.com/andrewzaeh-promo Check out our blog post It’s Time to Rethink Interactive on our website, https://www.gdloft.com/post/...its-time-to-rethink-interactive #interactive #interactivedesign #designstudio #graphicdesign #print #graphicdesigner #nonprofit #museum #highereducation

It’s Time To Rethink Interactive. Featured Project: No Idea Is Too Ridiculous. Designed for The Pew Center for Arts and Heritage, this catalog consists of seven booklets, each conceptually representing individual projects. The booklets function as standalone units or when combined. https://www.gdloft.com/pew-noideaistooridiculous Check out our blog post It’s Time to Rethink Interactive: ... https://www.gdloft.com/post/its-time-to-rethink-interactive #interactive #interactivedesign #designstudio #graphicdesign #print #graphicdesigner #nonprofit #museum #highereducation #rethinkinteractive #phl #philly @ GDLOFT

It’s Time To Rethink Interactive. Featured Project: Effacing Boundaries. Created for RutgersCamden Department of Fine Arts Faculty, this catalog was created so that the viewer must rip the boundaries of the pages in order to turn them. The product becomes a twenty-four-page catalog when all of the boundaries are torn. The viewer has the option to turn the catalog into a poster by removing its staples, thereby effacing the brochure. http...s://www.gdloft.com/rutgers-effacingboundaries Check out our blog post It’s Time to Rethink Interactive: https://www.gdloft.com/post/its-time-to-rethink-interactive #interactive #interactivedesign #designstudio #graphicdesign #print #graphicdesigner #nonprofit #museum #highereducation

It’s Time To Rethink Interactive - What if there could be a new kind of interactive? (And it happens to be the oldest medium in the bookliterally.) https://mailchi.mp/gdloft/its-time-to-rethink-interactive

Sharing the lovefor print! We aren’t the only ones. Check out our newsletter and blog to see the 5 reasons why print is so important to use in your marketing mix - https://mailchi.mp//sharing-the-lovefor-print-we-arent-the

GDLOFT won an award from DNA Paris design competition for the book we designed for Swarthmore College's Friends, Peace, Sanctuary project! Couldn’t be happier to share this news with everyone involved! Special Thanks: The Pew Center for Arts & Heritage Swarthmore College Witty Gritty Friends, Peace, and Sanctuary Printed on Neenah Paper and Packaging Link in profile. #print #neenahpaper #booksofinstagram #bookstagram #graphicdesign #friendspeacesanctuary #graphicdesigner #graphicdesignstudio #book #philly #bookdesign @ Philadelphia, Pennsylvania

How Print Gives You Time Back - Print is enriching. It gives you space and time, and lets you exhale and absorb a message. Check out this month's blog post to read more about the power of print! https://mailchi.mp/gdloft/how-print-gives-you-time-back