Nupak/Specialty Industries

A good package design will plan for the future. Not only will multiple products make a more attractive offering to a store, but they will also command more attention in the aisle assuming your brand is consistent. www.NuPAKPrinting.com

Consider a color that will help your product get noticedthat could work into your brand as well. Many companies dominate a color to help them stand out and create their brand. Take a look next time you are in the hardware store. What color are the tools? Does the package match the tool? Once you’ve established a color, your competitors will have a hard time using it since it will look too much like your brand. That command of color takes time, but planning for it is the key. www.NuPAKPrinting.com

How will the shopper interact with your product? Can they touch it? Is your product completely sealed? Is the store willing or encouraged to display one of your products out of the package? If not, and your product’s selling point is a tactile feature, a die cut window may be appropriate. www.NuPAKPrinting.com

Do you have more than one product? If so, your brand should be consistent across all. A consistent brand look will help you command more attention in the aisle. More than one product gives you additional billboard space and creates an attention grabbing visual area. More attention equals more sales. www.NuPAKPrinting.com

How Unique Is Your Product? Will an interactive package help or hurt my chances in the aisle? Your package may be too unique or unusual that stores don’t like to display it because it doesn’t stand correctly, it can’t be stocked easily, etc. Consider how the store gets your product onto the shelf. Making it easier for them could translate into better sales for you. www.NuPAKPrinting.com