Iris Creative

Do you struggle with how to show the impact of your work to your community or to your funders? Is your process complex and hard to explain in words? Are your data getting lost in reports? Try turning that information into a visual story with an infographic. Infographics are valuable tools that combine text and image to convey complex ideas. They showcase your information in an eye-opening way. And, you can use them across multiple channelsfrom social media and emails to a...ppeal letters and annual reports. But creating effective infographics can be tricky. If you work in nonprofit marketing and development and want to convey your organization’s message in a clear, visual waybut don’t have a design backgroundjoin us for our next Master Class, and we’ll show you how to create infographics that will captivate every member of your community. In our Master Class, Infographics: Simplifying Big Ideas with Images, on Thursday, December 10, 23:15 p.m., you’ll learn: The three essential qualities of all successful infographics How to work with existing content and create new data The best tools for creating compelling graphics The difference between infographics and data visualization https://bit.ly/MCInfographic20 See more

They say no one reads anymore but they sure do listen. Podcasts capture listeners week after week for 20 minutes or more. They offer a unique format for telling your story and creating a presence on sites like iTunes and Spotify that have your community’s attention. Have you considered starting a podcast but didn’t know where to begin or wondered if it’s worth the effort? With the right planning and processes, you can create impactful podcasts without a huge investment of t...ime or money. Join us for our next Master Class, and discover how to make, manage and market a podcast without letting the project take over your life. In this class you’ll learn: Tools for recording yourself and interviewees How to manage the process from one simple spreadsheet Ways to plan ahead to create content that can be repurposed Suggestions for building your audience Register now for our Master Class, Making, Managing and Marketing a Podcast, Thursday, September 24, 2-3:15 p.m. Eastern. http://bit.ly/MCPodcast20 See more

Whether you’re a one-person shop or a team of specialists, any organization’s marketing and communication department is a busy place. And with nearly every aspect of life turned on its head in 2020, it seems that things have only gotten busier! But wouldn’t it be great if you could quickly identify and eliminate unnecessary tasks from your to-do list? Or feel empowered to work hand-in-hand with your organization’s leaders to determine which new marketing ideas deserve atten...tion and which ones should be shelved? Or even find the time to finish that project that you know will deliver amazing returns if you could only get to it? YOU CAN! And in Iris Creative’s free webinar, we’ll show you how. Join us for "Strategic Communication Planning" to get started building your organization’s bridge between the strategic plan and the marketing plan. Tuesday, September 15, 23 p.m. Eastern. Register now: http://bit.ly/WStratPlan20 See more

You have an amazing mission. Top-notch programming. Awesome outcomes. There’s just one little catch you need donations to keep it all going. And you need those donations EVERY. SINGLE. YEAR. You know the annual fund is the lifeblood of your budget. But how do you tell that story in a way that inspires donors to give year after year? Join Beth Brodovsky for our next Master Class: Annual Appeals That Ask With Impact and discover how to maximize your annual fund appeal. Beside...s helping you understand what works when it comes to appeals, we’ll help you organize your workflow to make the task both manageable and successful. Tuesday, August 18, 23:15 PM Eastern And this month there’s a second chance to learn with a shorter Master Lesson: Subject Lines That Work. It’s amazing how you can write an entire email and then get completely stuck trying to come up with a subject line. Because the pressure is on to grab your reader before they hit the delete key, subject lines are some of the most important copy you write. If your emails aren't getting the opens you'd like, join in this new 30-minute Master Lesson a short, focused class to build one specific skill. Thursday, August 20, 22:30 PM Eastern Register for either class or register for both at a discount: https://bit.ly/MCAugust20 See more

If you found marketing your events and programs challenging before quarantine, the difficulty dial might feel like it's been turned up to 11 over the past few months. As you shift the new events, and new models for old events, it may be hard to know what to say and how to promote you programs to drive registration. Join Beth Brodovsky for our next Master Class to learn how to use digital marketing to attract attendees to sign up and show up. Register now for Digital Marketi...ng for Virtual Programs, Thursday, July 9, 23:15pm Eastern https://bit.ly/MCDigitalMktg20 In this session you will learn: Digital marketing tactics for email and social Compelling message strategies that drive action Shifts to make people comfortable with new technology How to track and when to tweak your marketing The #1 factor in sign-up success This class will help if you are new or need new ideas for using email, social media and other online tools to promote your events. It will also be valuable for marketers who are promoting online programs for the first time and need to get their community on-board. https://bit.ly/MCDigitalMktg20 See more

Do you struggle with stock photos looking too stocky or not representing your community? Are privacy restrictions making it tough to use images in your communications? Is the quality of the photos you get from events and volunteers, well terrible? If you have ever looked at your photo options and been stumped at how to design an eye-catching project maybe it’s time to say it with type! You don’t need photos to create marketing that catches attention. Designing with type... is a great solution to design and budget challenges. Join our next Master Class to discover how to use type to delight and dazzle your people. In this session you will learn: How to use font size, shape and color for an eye-catching effect. How to mix different fonts together without creating a circus. Where to find free quality fonts ones that are SAFE to download. All about font fads and trends and the pros and cons of following them. Join Beth Brodovsky and Meghan Reilly for our next Master Class, Designing With Type When You Don't Have Great Photos, and discover how to choose and use fonts the right way. 2-3:15 p.m. Thursday, June 18 https://bit.ly/MCDesignType20 See more