Lantz Consulting: Branding & Communications

Summer is proving to be a journey for how brands market their products/services to stay relevant and send the right message. .https://bit.ly/2MQU6Qy #marketing #branding #contentmarketing #targetaudience #journey #summer2020 #advertising #strategy #message

Email marketing is a strategy game. Adhere to the rules: -maintain a clean email database -purge inactive email addresses -grab their attention -engagement is key... -test often -reputation matters #emailmarketing #marketing #messaging See more

Is your brand truly customer-centric? Most brands claim to be customer-focused, but being customer-centric is different. It is listening and focusing on creating a positive experience for the customer by maximizing service or product offerings and building relationships that are not always can’t always be mapped to the bottom line, especially not in the short term. #marketingmonday

Take the time to re-evaluate your brand to maintain a customer-centric focus of what matters once the recovery begins from this unprecedented time of Covid-19. Make sure your playbook is ready with the right message that attracts, teaches, and engages your target audience. #branding #targetaudience

So proud to be part of Envision2bwell powered by ShesIt

An interesting read and theory about why connecting a fun experience (rides! theater!) to a product can attach a positive brand memory. #branding #targetaudience #brandexperience https://www.nytimes.com//disney-fashion-lady-gaga-tyra-ban

Branding the menu to a new level; the latest example of promoting mass-produced food for monetization and reach. https://www.nytimes.com//arizona-iced-tea-mission-chinese-

Take 2 minutes to read how The New York Times, Mr. Cabrera, deputy off-platform director, is tasked with driving quality traffic from search engines and the importance of knowing what the audience wants. https://www.nytimes.com//journalism-seo-internet-search.ht

Nike is a leading example of utilizing its vision and mission to increase its marketing efforts. Nike continues to demonstrate through the evolution and effective implementation of its corporate vision and mission statements, the company supports its market position as a leading producer of sports footwear, apparel, and equipment. #brandvision #brandmarketing #Instagrammarketing #Nike

Proud to be part of MJ.com! Get your Brand noticed!! #100MillionAndGrowing #ThinkBiggest

Keeping your organization relevant matters, but consider the message you should focus on right now. -Utility. Here is a product you need right now, and here is how you can get it. -Empathy. We understand what you’re going through, and we’re here to help. -Community. We are all in this together, and we are doing our part to bring this to an end. Read the article from Ragan Communications https://bit.ly/3cLZBef #marketing #weareallinthistogether

Keeping brands in hibernation in the minds of consumers, marketers have taken action by taking on the challenge of doing what is right. Brands are engaging their audience, supporting their staff, and reaching out to the NHS frontline. Not only are the brands making a difference, but they are also keeping relevant, so when the pandemic is over, they can regain traction. Thank you, eos, Stanley Black & Decker, TELETIES, UGG, and many more! #helpinghealthcareworkers #marketing https://gma.abc/34NYc41

Is your brand truly customer-centric? Most brands claim to be customer-focused, but being customer-centric is different. It is listening and focusing on creating a positive experience for the customer by maximizing service or product offerings and building relationships that are not always can’t always be mapped to the bottom line, especially not in the short term. #marketingmonday

According to an exclusive survey of 849 UK brand marketers conducted by #MarketingWeek, 49% are ‘very’ or ‘somewhat’ concerned about their job security, while 6.1% have experienced a change in job status. More than half (59%) say their position has been scaled back since the onset of the #covid19crisis, and 55% working in smaller businesses are very or somewhat concerned about their job security. Marketers working in small business, how do you feel about your job security and stress level? #marketing https://bit.ly/2RwiMAD

Nostalgia, comfort, familiarity, the trends we are seeing as brands that were losing favor in our lives are now coming back strong to feed our souls as we #shelterinplace.