PRworks

Video marketing is a valuable tool to add to your content strategy. People often believe producing video content is beyond their capabilities, but it's not as difficult as you may think. Read this article to learn more about video marketing:

Throughout the pandemic and work-from-home orders, leaders were pressed to have empathy for their employees' personal situations. This "Compassion Revolution" shift will have a lasting impact on work culture. Learn how leaders can embrace the shift:

Your website is the face of your brand. Websites are a critical channel for consumers to evaluate what your brand offers. Make a lasting impression by applying these six best practices to your website:

As part of their "Smiles" campaign, Frito Lay is bringing back limited edition packaging to show smiles from people who are helping their communities. The campaign goal is to raise $1 million for Operation Smile. Learn more about the campaign:

By now, you've probably experienced a less-than-stellar virtual event. While it's hard to replicate the same energy as in-person events, there are a few strategies that can make your next virtual event more interesting and engaging to your viewers. Check out these tips for a knock-out digital event: