iQ media

Proud to announce that iQ Media has been named one of the 2017 Best Places to Work in PA! We couldn't have done it without our awesome team, who continue to make iQ media an incredible organization.

The bigger issue? TV’s outsized focus on audience size and its lack of standards for measuring ad performance, audience influence, and the impact of advertisers’ investments on their KPIs. Read more in MediaPost from Kevin Kohn!

Once retailers begin to make attribution a priority, the possibilities are endless with TV as a true direct response channel, and a retention and loyalty tool.

Now more than ever, it's important to uphold the ultimate maker or breaker of consumer trust: authenticity. Here's 3 questions to ask about your own brand communications to see if you're keeping it real.

Can you accurately identify how TV exposure impacts your audience? If the answer is no, or I’m not sure, you may want to take a peek at our latest eBook on addressing the TV challenge in a direct response retail model.